Emailed to Munn last week were shots of two of the club's biggest on-field signings. The pair weren't at training; rather, they were mucking in to help Heart's new administrative staff move into their offices at Latrobe University.

It's all part of a pioneering spirit Munn said has filtered down from a youthful board with a bold vision. And it's rubbing off on the players and staff as the club slowly comes to life.

"I was laughing the other night I was sent pictures on my iPhone of John Aloisi and Clint [Bolton] carrying empty cardboard boxes from the administrative staff offices to the bins," Munn told au.fourfourtwo.com.

"It's a real can-do attitude here. Five months ago we were two blokes and a girl operating out of a wine distribution centre. Before that we were operating out of a furniture shop!

"That's why there's a real camaraderie here. You never forget that. You can say 'I remember day one when the six of us were all in a room, coaches included'."

Munn joined the club in the first week of October to begin the arduous task of putting structures in place, hiring staff and organising a football department.

Last week marked a milestone in the club's history. Not only did players begin training at Latrobe but Heart's off-field team moved into impressive administrative offices at the University in Melbourne's Bundoora.

"Now it's coming to life," he said. "Players are training and player announcements are to be rolled out to the media, sponsors are coming on board, memberships are starting to come together, we're hiring more people so it's continually growing.

"I went home on Tuesday and saw Channel 10 news and here are the boys training and Wayne Srhoj kicking a ball around. It's like, 'it's now real... and I felt fantastic.

"You feel incredibly proud."

Munn is hiring new staff and he's picking people who fit the Heart mentality. "They've gotta be people who can sell the message, sell the dream," he said.

"This is a dream that started with five board members who said we should have another A-League team. They had a dream and now it's a reality and it's because of their youthful spirit it has come to life and I guess we are the ones now who are the face of that youthful spirit.

"Everyone's equal and we all have different roles to play but it doesn't matter if you're the physio or receptionist, we've all got an important role to play and unless all of us contribute, we won't reach that ultimate success."

It's early days but other A-League clubs like Gold Coast United should take note. Heart's management are leading by example and setting a culture that understands that football clubs are most importantly about people. 

But the soul of the club are supporters. Munn says they'll live and die on the number of memberships, and he's targeting 7500 red and white fans signed up in season one.

With casual fans, he's aiming for season one average attendances exceeding 10,000. And with this in mind, he has paid tribute to a small group of fans who have formed the club's first active supporter base.

"It was unbelievable that on a Sunday afternoon in the off-season with a club that hadn't even started training they got close to 100 fans," he said.

"That for me is a bigger than probably signing a sponsor, people just doing it from the goodness of their hearts.

"Blokes like Bobby Norris who put their shoulder to the wheel and are doing it because they believe it's a great idea to have another football team, that's incredible"

He added: "It's love, pure love. That's unbelievable."