The new boys are priced at $1.90 with TAB Sportsbet while opponents Central Coast Mariners are $3.70. The draw is on offer at $3.40.

As for the season itself, Heart are fourth favourites for the competition at $7.50. At the other end of the scale, pessimists fearing a disaster can get $21 on the club claiming the wooden spoon.

The odds are announced as the new A-League club prepares for their official season launch on Friday.

It all kicks off at 7am, as members of the club playing squad begin the march to Federation Square.

The festivities at Federation Square begin at 7.30am, with players to be officially presented to the Melbourne public on stage from 8am.