Matildas superstar Kyah Simon says the new six-year broadcast agreement between Football Federation Australia (FFA) and Foxtel is massive for the growth of women’s football in Australia.
Simon, 25 was at yesterday’s announcement of the $346 million broadcast deal which along with Socceroos and A-League will also include the continuation of the broadcast of Matildas and W-League matches.
The Indigenous striker lauded the agreement between Foxtel and FFA and hopes the extra investment would allow even more young female footballers to follow in her footsteps.
“It’s massive,” she said. “For the women’s game, every bit of exposure is very important to us as players and being role models on and off the pitch.
"This gives us a platform to express ourselves on and off the pitch and hopefully it interests as many girls out there to join the game and grow the game and hopefully this exposure does and hopefully we can put on a good brand of football through TV or live in person.”
The ninth season of the W-League has seen the competition take a step forward with 19 double headers alongside A-League fixtures and 17 matches broadcast on ABC and Fox Sports.
Another major development has seen American sports broadcaster ESPN 3 televise live W-League games in the USA.
The speedy Sydney FC striker says the extra televsion exposure means the game is on the rise.
“Seeing a few W-League games of a weekend as well as the men’s game is great,” said Simon.
“Being able to watch your opponents on TV which we’ve never really got that luxury in previous years before - it’s a huge stepping stone for the Women’s game and huge credit to Fox Sports, Foxtel and FFA for making that happen.
“It’s definitely a good step in the right direction and we are on the verge of more exposure for the game in general.”
FFA Chairman Steven Lowy, said part of the reason why the broadcast arrangement was two years longer than the previous four-year deal was to prove stability to all areas of the game.
“This six-year agreement gives us the certainty to continue to implement our strategy,” he said. “To grow the Hyundai A-League and the Westfield W-League and invest more in grassroots football development and the women’s game.”
While no specific details on how the $58 million a year kitty would be split, FFA CEO David Gallop, said the women’s domestic competition would benefit.
“Of course, there is going to be intense interest of how the proceeds of this arrangement will be distributed,” he said.
“We’ve made it clear in our four-year strategy that we want to look to make greater investment in the A-League and the W-League.”
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