As part of the agreement, dedicated MCFC virtual content will be distributed through the club and EA’s digital channels, including MCFC match simulations prior to the fixtures and unique visuals of the City stars in action.

For the first time in the studio's history, it has created a virtual kit launch and this is just the first of a series of content innovations that EA will create for Manchester City fans. Club supporters can now watch the team play in the new home kit and score a goal for the very first time this season.

The video below, which is currently one of the first FIFA 12 gameplay edits available, was designed especially for Manchester City fans, showcasing the club’s stars. Having captured 360 degree 3D headscan shots of the entire first team squad, EA have recreated the most authentic representations of the players, which will be featured in the release of FIFA 12.

EA will also be investing in dedicated experiential gaming areas, in around the Etihad Stadium, to further enhance City Square and the family zone within the concourse.

Nick Harford, football business lead at EA said: “Through this agreement, EA will invest in the creation of bespoke content and experiences that bring Manchester City fans across the globe closer to the team they love.”