“I’ve also found out about Instagram TV and that boosted me again. So, in my opinion, it’s finding what people are using, what’s hot and where you can put videos where most eyes are.”

But ultimately it was about good, useful, simple content. 

“If you can show people how to do something, by sharing a skill you have to enhance someone else’s life, then other people will resonate with that,” he said.

As for the A-League and W-League, he believes it’s hard to be a league and ‘followed’.

“People watch the NBA but they don’t follow it. They follow LeBron James and other superstars. The players are what carry the league," he explained. 

Is it time, asks Cappellaro, for both our national leagues to focus on players as their marketing point?

He says both leagues are doing a lot right with their content, but it’s players who can carry the leagues to the next level.

“And remember, it’s the most played junior sport, and they are looking for role models to follow."

He added: “I feel players need to realise that yes, you’re a player, but football is your business. And whether that’s on or off the park.

"Once you’re finished playing in the A-League what are you going to do?

“You have a large social following and of course your Fox Sports, your Optus Sport and others are going to want to employ you.

“And I have to say, the Matildas are much better with their social media than the Socceroos.

“Our culture, I think, breeds the idea that you don’t want to make a mistake,” he continued.

“And with social media, with every post, it’s a gamble. No-one can make a viral post.

“No-one can really know if you’re going to be liked or disliked. Social media is a gamble because you’re putting yourself out there to be judged.

“You’ve decided to make the story. It lands with you. And that I think is what people are scared of most.

“The Izzy Folau incident is a good example.”

That said, Cappellaro believes in 10 years we won’t have social media as we know it today.

“It’ll be something else. Media evolves," he explained. 

"There’s an adaption process to whatever platform and with social media, we’re still going through the adaption process, but in 10 years the way we consume will be completely different again.”

Social media aside, Cappellaro has built a global career from when he became the first Australian to play in the UEFA Futsal Cup.

He’s also played Futsal in Spain (with Castelldefels FS) while living in Barcelona, Argentina (Depor Caseros), England with Middlesbrough and in Holland with Amsterdam club ZVV Ter Beek.

But like most 11v11 footballers playing abroad, it can be just as tough to deal with living in another country while chasing your dream.

“I’ve been overseas, I’ve had injuries and I’ve sat there staring, thinking, ‘am I going to be able to do what I did previously with these injuries?’" he admitted.

“I’ve been sitting on the edge of a bed, crying into my hands. Waiting for mum and dad to log on to Skype so I can speak with them.

“If you don’t push yourself to give it a go, to go outside of your comfort zone, you never reach that.  A lot of people, they have the first knockback and they go, ‘well I tried’ and give up.

“I just love it too much. It would take something crazy for me to stop.”

Next stop?

Playing for Neymar’s Global Selection side in Brazil next month.

D10 added: “My path has been a little different. I’ve shown you can have a professional career, without going through an NTC, NYL or A-League.

“In some ways, it shows you can achieve something different as a career in football.

"The vision changed along the way, focussing on different things, but I’ve always been determined to make this a success."