In addition to AAFC, Marra is also the Director of Southern Districts Football Association, an association which governs football competitions in the area encompassing Penrith and Liverpool.

While South West Sydney FC have largely flown under the radar, and are yet to grant any media opportunities, behind-the-scenes they've been putting steps in place that many other clubs haven't.

With stories about football-playing grandmothers, starlets aiming for the Matildas and touching tributes to club volunteers, South West have accumulated a considerable social media following - around 15,000 people on Facebook - which compared to high-profile bid Southern Expansion (3,300) goes some way to reinforcing their community ethos.

The club will also be based in one of the fastest growing regions in Australia, with a current population of over 800,000 people. Their website states they currently aim to play in a 10,000 seat stadium.

Nick Carle believes South West Sydney deserves an A-League club

Carle is now a youth coach in the South West Sydney area and believes the development of future Socceroos hinge on expanding the A-League into high-catchment areas.

As a youngster who got his start in the expansive NSL, he's speaking from personal experience. 

“From my perspective where I am right now, Australian football at the moment needs more licences for more kids to get opportunities," he said.

“I don’t believe in the current model I would’ve got that opportunity aged 15. If it’s South-West Sydney then great because it has such a big area and so much talent.

“Football has come so far. I believe there are more numbers playing. Is it perfect? No. But these kids aren’t getting the opportunities at the moment with just nine clubs based in Australia for the A-League and W-League.

“Hence why more licences are so important.”