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“It’s a bold look that we believe is the most striking of any team in the Hyundai A-League,” says adidas Sports Marketing Strategic Manager Paul Stephens.

“It also features the same patented adidas technology that goes into the uniforms of teams such as Real Madrid and Chelsea.”

The strip contains Formotion and Climacool technology, to allow players freedom of movement while keeping them dry, cool and comfortable and for the first time, players can choose between short-sleeved and long-sleeved shirts.

Another first for Phoenix is a separate supporters' replica shirt, which will be released in stores from September.

The new playing kit was revealed by key Phoenix players at a public event at Wellington’s Midland Park on Lambton Quay today.

Phoenix CEO Nathan Greenham says the club is delighted with its new kit.

“It’s confident and bold – just like the Phoenix team," he said. "This season there will be even more reason for our players and fans to wear our strip with pride.”

Phoenix Captain Andrew Durante added: “The strong colours are great. It’s a uniform that really seems to fizz with energy.

"We’re looking forward to harnessing that energy out on the field come October.”

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