1. Newcastle



Oh, what could have been…

Here we present ‘Exhibit A’ of instances where sponsors’ logos have completely derailed a perfectly good kit. Supposedly a 1969 throwback, this could have been an absolute ripper from Puma if not for the garish light-blue Fun88 front-of-shirt sponsorship which spits in the face of the shirt’s otherwise gorgeous monochromatic colourway.

  1. Spurs

Tottenham are lucky that their ‘standard-Spurs’ look is at least a pretty good one. They’ve gone and released probably the most basic home strip of any on this list, but it looks decent enough to place them in 11th.

  1. Liverpool

Another judgement which is likely to go against the grain, Liverpool’s new strip would’ve been so much better if not for the way that the stripes awkwardly end near the top of the chest. It really seems quite unnatural, as if the jersey were once two separate shirts. Not a fan of the look.

  1. Leicester

The gold detailing used for this Leicester jersey comes about three seasons too late, but it’s still a good look for the Foxes who’ve dared to go with the checkerboard look for 2019/20. This is one of the situations where the sponsor actually complements the colour scheme of the shirt itself, which is a big win compared to how it turned out for Newcastle.  

  1. Sheffield United

They’re back in the Prem after a lengthy hiatus and the Blades are actually looking pretty good in their new threads. adidas have done well to balance out the red, white and black palette and have made excellent use of the colour-corresponding sponsor’s logo and trims.

  1. Wolves

It may be a seemingly pretty stock-standard shirt,  but it's made it this far up the ranking thanks to its gorgeous gold and black colourway and the incredible visual texturing across the jersey.

  1. Bournemouth

Sure, it might be a case of ‘red shirt with black stripes’ as opposed to the regular ‘black shirt with red stripes’, but the Cherries will look damn fine in their new threads for the upcoming campaign. The new visuals inside each red vertical also helps to enhance the look and provides a subtle bit of a variation from previous seasons whilst still looking the goods.