SPORTSWEAR giant Nike has launched its latest boot in London with a little help from Real Madrid star Cristiano Ronaldo - and we were there to cover it too!
To see Ronaldo with the new boots...
The former World Player Of The Year unveiled Nike's Mercurial Vapor SuperFly II, a lightweight boot featuring a new, adaptive traction system designed for greater acceleration. Something the man from Portugal knows a thing or two about!
The boot features a reengineered upper for enhanced fit and ball control for fast feet. The ultra-violet color boosts visibility on the pitch. The boot also boasts adaptive traction technology, where designers created an adaptive stud that can extend and retract by up to 3mm, based on ground conditions and pressure exerted by the player.
"For me, it's all about first-step acceleration, but twisting and turning around a defender is also important," said Ronaldo. "The Mercurial Vapor Superfly II helps me do both, so I can beat my opponent and create scoring opportunities."
Mark Parker, Nike's President & CEO, said: "Our success in the world's most popular sport is based on creating innovative products and experiences such as the new, incredibly light and responsive Mercurial SuperFly II boot and Nike Football+ which connects the digital and physical worlds of football. These are among Nike's most advanced products to date and will help write the next chapter for Nike football."
Australian FourFourTwo Deputy Editor Trevor Treharne was in attendance at the event, so keep your eyes peeled for exclusive Nike event coverage in the coming issues of the magazine.
The Mercurial Vapor SuperFly II boot is available at retail globally and at www.nikestore.com from April 1st 2010.
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