Speaking on ABC Radio Australia’s Four Diegos World Football Weekly (www.fourdiegos.com), FFA  head of corporate affairs and communication Kyle Patterson said the new A-League advertisement would have fans “dancing around their lounge-rooms chanting football songs”.

 “We’re going to use the diverse faces, the mums and dads with their kids in junior footy, the referees, even the old fans of clubs who are no longer in the top flight, the likes of your Heidelberg, Marconi and Brisbane Strikers,” he revealed.

“We’re going to try wrap our arms around everybody and actually live up to that rhetoric that it is your game, you’re part of the game.

“You love being on the terraces and you’re never more alive than when you’re a football fan at the game,” he said.

“We’re going to try and communicate that. We’re going to excite the football fans of Australia about the next A-League season.

"We’ve got a really, really direct message.”

The brand campaign for the A-League will be driven by the commercial, though exact details are sketchy.  What we do know is part of the commercial was shot at the recent Melbourne Victory versus Celtic friendly at AAMI Park.

The teaser launch is set for around the first week of September. The advertisement will officially launch in October ahead of the first round of the A-League.

There will be the added gloss of a Socceroo World Cup qualifier on October 11 as football goes into marketing overload just as other football codes finish their seasons.

“It’ll make you feel proud and assertive," said Paterson. "We’re hopefully going to give you a TV commercial that when you see it, it’s 30 seconds that will make you feel like running around your lounge-room singing your favourite football song saying we’ve got to get back to an A-League game.”

Last season’s ‘Fan-Made” campaign was generally viewed as a “corporate” take on fan culture and was given the thumbs down by many.

However, the first A-League TV ad in 2005, as part of the “It’s Football But Not As You Know It” brand campaign, was viewed as a success with its slick video and emphasis on specific football skills and tricks.

Like many, Patterson has lived through the “wog-ball” era of football’s perception to the present day with the game evolving from its strong grassroots power-base into a growing player on the local sporting landscape.

“We’ve achieved becoming a mainstream sport which is fantastic,” he added.

“The next step … is clearly to go from being a mainstream participation sport to being the mainstream choice for people to watch on TV, to attend matches and buy merchandise.”

The ‘Football Family’ is estimated at around 1.7m people. And it’s this core base that the FFA sees as vital in boosting the game – and the A-League.

“Any time a Socceroo game goes on sale in the future – and we’ll get there – what happens is that the ‘football family’ gets first pop at it, you sell it out and you don’t have to spend a dollar on advertising,” he said.

“We’re a fair way off that at the moment because we haven’t done a great job of connecting...That’s the goal, to totally turn a lot of the current participants, that we make them realise the Socceroos and A-League are a part of them.

“They’re actually the owner of this team – it’s a national team. It belongs to every one of those 1.7m people.

He added: “That’s not just rhetoric; we need to communicate to those people to make them feel the accessibility and do what we have to do to turn our strength in numbers to our commercial strengths, so we have the commercial resources and capital to feed all the game.”