The former Head of the A-League Archie Fraser believes the door to Asia’s riches could finally open after this week’s football revolution.
When Australia joined the Asian Football Confederation many believed that trade and football would form partnerships with governments and money would flow into the local game.
However, dreams of Asia’s riches being invested into Australian football didn’t eventuate as many had first hoped.
But Fraser, who was the A-League's boss between 2009 and 2010 believes the revolution that is taking place in Australian football could finally see the Sleeping Giant wake from its slumber.
“This is the most significant opportunity in football in the country by a long way,” he said.
“There are lot of things we haven’t taken advantage of but in the next five years we will see some enormous leaps forward in the way football is viewed as a vehicle to do significant trade into Asia.
“That’s one of the most exciting that football can do. Is with working with governments, trade and foreign affairs to partner both football and Australia into Asia and have economic benefits that flow back.”
Fraser bemoaned the fact that football didn’t take advantage of its move into the Asian confederation in 2006 and took aim at the previous FFA regime for taking their eye off the ball.
“That’s been part of the frustration from the football stakeholders,” he said.
“That there has been a lack of any strategy which has been outside of any of the basic elements for running the FFA.
“That’s why people have had enough.