Football Federation Australia are hoping an investor will come along to build a new boutique stadium in Brisbane after giving up hope of the Queensland state government stepping in.
Suncorp Stadium is the only viable rectangular choice for elite sport in the state capital but its cavernous 50,000-odd capacity is rarely filled.
It also costs clubs like Brisbane Roar a small fortune to hire it despite struggling to fill it to even quarter of its capabilities.
The FFA have now admitted the cost of the stadium hire is one of the reasons for Brisbane Roar's often precarious financial situation.
Fans, administrators and clubs have all been vocal in begging Queensland state government for a new smaller stadium like the Bankwest Stadium about to open in Parramatta.
Chief operating officer Mark Falvo added: "Brisbane is a problem in the sense that every other major capital city has a boutique venue and a major venue.
"Brisbane is the only capital city now that doesn't have a reasonable modern boutique venue that rectangular sports can utilise."
The FFA told Queensland's stadium review that Suncorp was no longer suitable.
"Not only is it too big for atmospherics, it's too big in terms of operating costs," said Falvo. "It's partly what's driven the lack of stability around Brisbane Roar.
"It's the least economical stadium to hire from our point of view. It's also contributed to why we've taken fewer national team matches to Brisbane.
"We strongly advocate for a boutique venue in Brisbane, and I know other codes have done likewise. Queensland Rugby has been advocating for Ballymore's redevelopment – that's one potential solution but there are others."
But the government has steadfastly refused, even If Australia were to win the right to host Women's World Cup matches in Brisbane in 2023.