Football Federation Australia are hoping an investor will come along to build a new boutique stadium in Brisbane after giving up hope of the Queensland state government stepping in.
"A women's World Cup will attract more infrastructure investment clients by its very nature," said FFA chairmen Chris Nikou.
"If we were fortunate enough to get one, you would see the South Australian government are not going to build a new stadium, but they might certainly spend $30/40/50 million at Hindmarsh building out some capacity and putting in some bells and whistles.
"That's a good thing because there is a legacy issue there.
"[But] Queensland, I don't think there's a solution short-term."
Nikou hailed the example of the Western United FC in Melbourne who included their own self-built stadium as part of their successful bid to join the A-League as potential trailblazers for the future.
And they hinted at the hope of finding a similar partner in Queensland.
"You then get into the debate like the Western Melbourne Group who are doing it off their own backs," said Nikou. "The reality with governments is that they are very cautious about infrastructure spending for the elite level.
"'Why would I spend X when I can go and build a hospital? Ler's be realistic about it...' That's why as a sport we need to start to attract investment in it, otherwise we are going go have this perennial problem."
He added: "We all know that our sport is best played out of a boutique, rectangular stadium.
"Even if Brisbane Roar get 12 or 15,000 which is probably not a bad turnout and you put them in a 50,000-plus stadium, it's going to look like no-one is there.
"You've got go about right-sizing our sport."