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Blog: Football needs to factor in the ‘Client Experience’

Blog: Football needs to factor in the ‘Client Experience’

One of the biggest complaints we have about football at the junior level is that parents are forking out a lot of money but don’t feel like they are getting a good return on their investment. 24 Apr 2020
Crowd ban for all Australian sport despite FFA's hopes for 'business as usual'

Crowd ban for all Australian sport despite FFA's hopes for 'business as usual'

The government has recommended all "non-essential gatherings" of more than 500 people are banned from Monday, effectively locking out fans from top tier sport in Australia until further notice. 13 Mar 2020
Time to Get Up, Sleeping Giant!

Time to Get Up, Sleeping Giant!

Some years ago I wrote a memoir of the Uruguay game in November 2005 – the night the Sleeping Giant awoke. So how’s the giant doing now? 11 Jan 2020
5 more AFLW players we want to see in a Matildas jersey

5 more AFLW players we want to see in a Matildas jersey

We've got equal pay and Jenna McCormick, why on earth would we stop there? 9 Nov 2019
McCormick to focus on football

McCormick to focus on football

Adelaide Crows have revealed that dual code star Jenna McCormick will not be returning to AFLW next season. 18 Apr 2019
China's A-League respect but AFL claims are 'laughable’

China's A-League respect but AFL claims are 'laughable’

In a week when crucial Asian Champions League games see A-League's best face China’s biggest football clubs, the AFL has been called out for ‘laughable and weird’ claims around their sport in the Middle Kingdom. 8 Apr 2019
New Fox Sports streaming app 'will cope', insists boss

New Fox Sports streaming app 'will cope', insists boss

New sports streaming service Kayo from Foxtel will be able to cope with anything Australia throws at it, insisted boss Julian Ogrin today. 30 Nov 2018
McCormick to juggle AFLW and W-League

McCormick to juggle AFLW and W-League

Jenna McCormick will continue juggling both W-League and AFLW after signing with the Brisbane Roar. 3 Oct 2018
Is this football or AFL?

Is this football or AFL?

Sport historian Ian Syson, argues that Australian Rules was inspired by soccer and that an image from the 1800s should be associated with the round ball game and not the rival code. 21 Sep 2018
“If that was the soccer, we would be screaming from the top of the trees.”

“If that was the soccer, we would be screaming from the top of the trees.”

AFL legend Gary Lyon has criticised the response to a "fair dinkum punch on" after an AFL match by comparing it to crowd-violence in the A-League. 22 May 2018
Kerr and Sainsbury ridicule Sydney Swans' Ronaldo comparison

Kerr and Sainsbury ridicule Sydney Swans' Ronaldo comparison

The Sydney Swans have copped the fury of more than just sokkahtwitter after comparing Ronaldo's bicycle-kick to Luke Parker's Round 1 goal. 5 Apr 2018
Rajčić loving the switch to AFLW

Rajčić loving the switch to AFLW

After six seasons in the W-League, former Adelaide United forward Marijana Rajčić made her debut for the Adelaide Crows. 23 Feb 2018
The Women's Game joins Inside Sport and FourFourTwo

The Women's Game joins Inside Sport and FourFourTwo

We are delighted to announce groundbreaking website The Women’s Game will be joining Inside Sport and FourFourTwo. 22 Jan 2018
Football named Australia's biggest club-based sport

Football named Australia's biggest club-based sport

Football is Australia’s largest club-based participation sport by a wide margin with over 400,000 more participants than AFL, more than twice as many as cricket and four times as many as rugby league. 28 Apr 2017
Australia's most heated rivalries

Australia's most heated rivalries

Everyone loves a good rivalry. The fan fare, the passion, the love and the hatred is what makes sport for what it is. Luckily enough for sporting fans in Australia, living in a multi code dominated sporting sphere allows us to experience many derbies across the sporting calendar. Here are 10 of our favourite derbies in Aussie sport. 12 Apr 2017
Ex-Matilda: AFLW gives FFA a marketing lesson

Ex-Matilda: AFLW gives FFA a marketing lesson

Former Matildas vice-captain Joey Peters has weighed into the code wars believing the launch of the AFL women’s league (AFLW) has taught the FFA a lesson in marketing the W-League. 12 Feb 2017

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